Even though the cannabis industry continues to progress with legalization, many today are still underrepresented, marginalized, or affected by the War on Drugs. Eaze wants to make sure that as the industry moves forward—everyone moves with it. That’s why they created Momentum, a cannabis business accelerator to cultivate the growth and success of underrepresented founders.
Eaze is an industry-leader with a well-defined, recognizable brand. We had to challenge ourselves by seeing how far removed Momentum’s branding could be, while still being Eaze.
Momentum wants to add more vibrancy to the cannabis industry. So we created a brand that feels culturally significant, defiant, and well of course, vibrant. The name Momentum was derived from Eaze’s tagline ‘Enjoy the Moment’—serving as a nice tie back to the parent brand.