Law & regulation—two words known for their buzz-killing properties. Sure, cannabis has never experienced the widespread acceptance we enjoy today, but varying state-to-state legalities has made marketing the herb a bit tough. So when High Style Brewing tasked us with overhauling their brand, we chose to take a more subtle approach with Outbound. And CNN noticed.
Straddling both the craft beer and cannabis worlds, the brand occupies an interesting place. Still, as our co-founder, Kyle Merwin told CNN, "regulation should never limit creativity; it should only inspire it." Through clever design and copy, we carved Outbound their own space in the beverage world with a nuanced identity that conveys all the right feels in a sippable, consistent package.