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Alec's Ice Cream

Brand Identity
Single & Ready to Sprinkle

Back away from the ice cream kids, this one’s for adults only.

Alec’s Ice Cream crafts high quality ice cream for an adult audience. We took an existing brand and reinvigorated it with an exciting social media launch and a memorable unboxing experience. Inspired by a love for classic ice cream and feel-good California culture, the design showcases the brand’s passion for creating nostalgic ice cream flavors in the very best way. 

The Alec’s Ice Cream brand shows up in the playful stickers with cheeky copy lines that we created. From adorning the Alec’s delivery box with physical stickers to designing digital stickers to decorate selfies, every interaction with the brand is fun, positive, and shareable. 

Visit Alec's Ice Cream
As part of the social launch, the B&B team wrote and directed a comical video that depicted a blind date between a woman and the ice cream. *Spoiler alert* Alec’s stays the night.