Back to all projects


Website Design
Messaging & Copy
Brand Identity
How smart shoppers shop smarter

One of the biggest headaches online shoppers face is paying more than they have to. That’s where Checkmate comes in. When Checkmate seeks, shoppers save.

Checkmate is a personalized tool that helps online shoppers get more shopping and enjoyment out of the experience. It finds the best discount codes from your email and across the web, and so much more.

To reflect this innovative and modern experience, Born & Bred developed a brand identity, assets, and web design for Checkmate. The custom wordmark has strong geometric features that feel reliable. Curves in the “k” of the wordmark tie back to the curves of the Checkmate symbol to form a cohesive unit. This design language comes through in the extensive illustrations and animations that were built for the Checkmate web experience.

Visit Checkmate


Read more

Checkmate captures all of your shopping deals so you don’t have to

Read more

Checkmate Raises $5M for New Smart Shopping Tool

Read more

Aussie mates bank millions for Silicon Valley online shopping start-up

Read more

Checkmate, an innovative online shopping tool, is helping shoppers save money and shop smarter in 2022.