Cooler Heads
Problem
Cooler Heads had developed a breakthrough scalp cooling device to help people manage chemotherapy-related hair loss, giving them more control and comfort during treatment. As they prepared for launch, they needed a brand that could reflect the emotional nuance of their mission, something that felt clinically credible, but also empowering and human. The existing design tropes in the cancer care space felt outdated or overly gendered, and Cooler Heads needed a more inclusive, modern brand that could resonate with both patients and healthcare professionals across DTC and B2B channels.
Scope
- Brand Strategy
- Brand Identity
- Messaging
- Packaging
- Brand Guidelines
- Go-To-Market
Solution
We partnered with Cooler Heads to build a brand from the ground up, one that could carry the weight of the mission while feeling approachable and calming. We created a holistic brand strategy, identity, and messaging system that moved beyond stereotypes, embracing a gender-neutral design language and warm, reassuring tone. The system extended across product packaging, marketing materials, and a launch-ready website — designed to support future sub-brands like Amma and accommodate both clinical settings and consumer channels. The result was a brand that feels just as at home on a bathroom counter as it does in a hospital room.
Client
- Kate Dilligan
Results
