Eaze
Problem
Eaze had built the infrastructure to become a cannabis powerhouse — but their brand was telling the wrong story. Positioned like a tech startup, the brand leaned sterile and generic, missing the mark with its core audience: actual cannabis users. As competitors embraced culture and carved out loyal communities, Eaze was losing market share. They needed a brand that spoke the language of weed — not just logistics.
Scope
- Research & Strategy
- Visual Identity
- Messaging
- OOH Campaign
- Brand Launch
- Website
- Brand Guidelines
- Social Media
- Internal Advocacy
Solution
We helped Eaze embrace their true identity and claim a new one: the lovable weed nerds. With “Highly Calculated Delivery” as both tagline and positioning, we built a brand rooted in the intersection of weed culture and nerd culture — smart, specific, and proudly stoned. To launch the new identity, we rolled out a statewide campaign across California — from eye-catching OOH to a digital push that reintroduced Eaze with humor, personality, and cultural relevance. Backed by a bold new visual system and irreverent messaging, Eaze finally had a brand that reflected who they were and who they were for.
Client
- Rogelio Choy
- Sheena Shiravi
Press
Results
After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how we’ve evolved as a company. Born & Bred were great partners through the process. They’re unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.
