Located in more than 20 cities across the United States and Canada, Fantuan is the largest Asian food delivery platform in North America. Its curated selection of restaurants provide an assortment of cuisines, from traditional to modern, that speak to the richness and depth of Asian culture. At Born & Bred, we developed a visual identity that paid tribute to its heritage while leaning forward into the future. The result was a brand system that feels familiar and engaging to regulars and exciting and enticing to new customers.