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Forma

2019/2020
Naming
Website Design
Messaging & Copy
Form(a) and function.

From job site to website, Forma’s attention-to-detail and command over balance influenced how we structured their online presence. 


Well respected among high-end homeowners, Forma prioritized showcasing their stunning work, rather than vying for customer acquisition. Minimalist, modular, and complex—not complicated—Forma’s user-friendly web experience became an intuitive walk-through with a fresh, editorial polish. 


Through genuine displays of design theory in practice, we turned Forma houses into a homepage.

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