As one of the nation’s premier general contracting firms, GCI came to Born & Bred to develop a brand that reflected their awe-inspiring projects, people-first attitude, and nimble approach.
Working closely with the GCI team, we recognized that construction projects are all about putting together a complicated puzzle while still having fun in the process. That served as the foundation for the brand identity. From the wordmark to the iconography to video assets to the website, this concept of pieces coming together is reinforced. This allows for a brand that feels reliable and confident at every touchpoint.