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Mission Lane

Brand Identity
Mission Accomplished

To help Mission Lane provide financial services for all, we developed a brand identity that shows people the way.

Mission Lane believes all people deserve access to high quality credit and banking services. They came to Born & Bred to help bring that everyman archetype to life Inspired by transit systems, we developed a visual identity and brand messaging that create a sense of belonging and connection. Graphic elements inspired by transit systems were designed to provide Mission Lane members with a feeling of control, respect, and forward momentum on their financial journey.