Del Monte came to Born & Bred with a unique product: a pink pineapple. And they needed a brand that turned Pinkglow from just a product into an actual experience. So we decided to highlight the pineapple’s rarity by building a backstory that played up the fruit’s ties with exotic royalty. Like the fairy godmother, we waved our wand and made this pink pineapple fit for a prince. 

It was important to make Pinkglow feel as if it came from some mysterious tropical province. So everything in this brand was given the royal treatment: deep rich colors, custom coat of arms, patterns ripped straight from a tea party’s wallpaper, and even replacing the pineapple’s crown with, you guessed it, an actual crown. Pinkglow was a success, gracing its presence among Jimmy Kimmel, Martha Stewart, The Food Network, The Today Show, and influencer feeds everywhere.