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Del Monte
The Jewel of the Jungle
2020
Campaigns •
Packaging •
Messaging & Copy •
Brand Identity
Packaging •
Messaging & Copy •
Brand Identity
![The Jewel of the Jungle](uploads/works/PinkGlow/Born-and-Bred-Brand-Agency-Del-Monte-Pinkglow-Pineapple_36-1-blur.jpg)
B&B was instrumental in developing a powerful concept to turn a fruit into an experience, a must have luxury item: “The jewel of the jungle”. The visual id was astounding, reflecting a lush Costa Rican royalty with attention to every minimal detail. All of this was rounded with the development of robust social media assets that helped us achieve a launch the exceeded all of our expectations.
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