For CPG companies, trade promotion management is often their second-biggest expense. Yet most CPG brands are in the dark when it comes to their trade spend. Vividly shines a light on trade with innovative software that allows brands to see their data in living color, transforming how they do business.

Born & Bred helped empower that transformation through naming, brand strategy, visual and verbal identity, and web design for Vividly. The result is a brand system that is as dynamic and forward-facing as the Vividly product.