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Brand Strategy
Website Design
Messaging & Copy
Brand Identity
Content Production
Letting Data Light The Way

For CPG companies, trade promotion management is often their second-biggest expense. Yet most CPG brands are in the dark when it comes to their trade spend. Vividly shines a light on trade with innovative software that allows brands to see their data in living color, transforming how they do business.

Born & Bred helped empower that transformation through naming, brand strategy, visual and verbal identity, and web design for Vividly. The result is a brand system that is as dynamic and forward-facing as the Vividly product.


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Meet Vividly by Alex Whatley