Vividly
Problem
For CPG companies, trade promotion is often the second-biggest expense — yet most brands operate in the dark when it comes to understanding how their trade dollars are spent. Vividly set out to change that, creating a platform that brings transparency and insight to an underserved category. But as they defined a new market, their brand was stuck in the past — hard to market, hard to explain, and easy to overlook. They needed a bold identity that made their product feel as innovative as it was.
Scope
- Strategy
- Research & Insights
- Brand Identity
- Messaging
- Website Design
- Brand Launch
- Social Media
Solution
We partnered with Vividly to transform their brand from functional to future-forward. Through research, brand strategy, and a complete visual and verbal identity overhaul, we brought their story to life with energy, clarity, and confidence. A vibrant design system made the data feel more human, while messaging positioned them as a confident category creator. From narrative to naming to web design, we helped Vividly build a brand buyers could trust — and employees and press could rally behind.
Press
Results
