Brand Identity
Not a logo. A growth engine. We build brand identities that do more than look good.
Scalable, Strategic, and Stunning: Brand Identity That Works Everywhere
We craft visual ID systems rooted in strategy and designed to evolve. Born & Bred brings visual identity to life with modular systems that flex across every channel, stay consistent in every interaction, and scale with business goals. From typography to tone, your new identity is built to perform across every platform: from pitch decks to product, websites to out-of-home.
Let Your Brand Identity Fuel Growth!
Align Inconsistent Visual Expression
When every touchpoint looks and feels different, your audience loses trust ā and your team loses time. We create comprehensive identity systems that unify your brand across all channels, increasing recognition, trust, and team efficiency.
Your Visuals Empower Your Strategy
Your business has evolved ā but your identity hasnāt kept up. We align your visual brand with your strategic goals, ensuring every asset signals growth, innovation, and clarity of purpose.
Distinct, Ownable Brand and Creative
Don't get lost in a Sea of Sameness. In crowded markets, āgood designā isnāt enough. We create distinct, ownable brand identities that break category norms while remaining flexible enough to scale.
A Brand That Can Bend and Flex
Some systems box you in. Others leave too much to interpretation. We design modular identity systems that balance brand control with creative flexibility across formats and functions.
āStartups with cohesive brand systems grow 3x faster than those without.ā
Forbes
OUR BRAND IDENTITY RESULTS
Engineering Eazeās Most Impactful Marketing Moment
User Awareness Growth
Usage Growth
First Month Organic Impressions
5 Best Cannabis Marketing Moves
Creating a bold B2B brand for even bolder creators
Series A closed
3-Year Growth Inc. 5000
Users Acquired
Crafting the Brand Behind 30 Years of Impact and Innovation
Work from returning clients
Years in Business
Team average tenure of 7 years
Brand & Visual ID Services for Brave Brands
01: Naming
We develop names for companies, products, and initiatives that are distinctive, meaningful, and strategically alignedābuilt to scale and stand out in-market.
02: Visual Identity
We create distinctive visual systemsālogos, typography, color, and design languageāthat express your brand clearly and consistently across every touchpoint.
03: Verbal Identity
We define your brandās voice, tone, and messaging principles to ensure everything you say sounds intentional, aligned, and unmistakably you.
04: Internal Advocacy
We equip teams with the tools and understanding they need to champion the brand internally, driving alignment, adoption, and consistent execution.
05: Brand Assets
We design and deliver flexible brand assets that enable fast, consistent expressionāsupporting marketing, product, sales, and communications teams.
06: Brand Guidelines
We create clear, usable brand guidelines that protect consistency while empowering teams to apply the brand confidently across platforms and use cases.
No clients were bribed in the making of these kind words..
To ensure we add value to patients no matter their location, our content has to be impactful, informative, and visually engaging. The creative team at Born & Bred are thoughtful, talented, imaginative and great to work with.
Jennifer Kokell
Working with Born & Bred has been integral to the success of several large brand buildouts at PepsiCo. Their collaborative approach and attention to detail made the entire process smooth and enjoyable. Thanks to Born & Bred, our brands are attracting more attention and driving success.
Eric Perinotti
After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how weāve evolved as a company. Born & Bred were great partners through the process. Theyāre unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.
Rogelio Choy
What does "brand" even mean? I use to think of myself as a product founder. Build awesome products, and you'll have an awesome company. Boy was I wrong!! Brand is so much more than pretty colors and aspirational phrases. It's the very essence of who you are, and why you do what you do.
Tony Tran
Born & Bred is our partner in building a captivating brand. Their professionalism and savvy shines through all that they do.
Kate Dilligan
Ā Ā Ā Ā Ā Ā Ā
We partnered with Checkmate to build a brand that matched the productās innovation and utility. Starting with strategy and messaging, we crafted a visual and verbal identity system that felt smart, modern, and trustworthy. The custom wordmark used strong geometric features to convey stability, while subtle curves in the ākā echoed the icon for a cohesive, ownable feel. We extended this language into illustrations, animations, and a dynamic web experience ā all working together to enhance the user journey and reflect the ease of saving with Checkmate.
Creating a bold B2B
brand for even bolder creators
Lumanu had built a powerful platform for creators, but their brand felt too buttoned-up for an audience defined by self-expression and ambition. We reimagined their identity from the ground upādeveloping a bold, unapologetically creative brand and a surreal, collage-inspired campaign that brought their vision to life across social, OOH, and digital, positioning Lumanu as a true champion of the creator economy.
Engineering Eazeās Most
Impactful Marketing Moment
After establishing itself as a leader in cannabis delivery, Eaze evolved into a vertically integrated companyāand needed a brand to match its growth. They partnered with Born & Bred to craft an identity that bridged the worlds of weed culture and nerd culture, striking a tone that was both smart and irreverent. From a bold new visual system to high-impact holiday campaigns, we helped Eaze confidently step into its next chapter.
Growing the most profitable
pineapple in Del Monte history
The Del Monte Pinkglow pineapple brought a new level of vibrancy to produce and needed a brand to match. By tapping into the pineappleās royal history, we created a regal experience for the Pinkglow brand identity and packaging, including a custom coat of arms and pineapple crown. The branding went viral, with everyone from Jimmy Kimmel to The Today Show clamoring to get their hands on the exciting new fruit.
Brand Identity Price Guide
Clear scope. Clear ranges. Built to scale.
Core
Brand identity essentials for early-stage teams and new launches.
- Visual Identity System (logo + core elements)
- Verbal Identity (positioning + key messages)
- Style Sheet (quick-start rules for rollout)
Momentum
A complete brand system for teams scaling across channels.
- Everything in Core
- Tone of Voice Guide
- Asset Starter Set (templates + key applications)
- Brand Guidelines (usable, team-friendly)
- Starter Launch Kit (rollout essentials)
Launchpad
A full brand system with launch support and rollout assets.
- Everything in Momentum
- Brand Architecture (how everything fits together)
- Sub-brand System Support
- Extended Brand System (expanded components)
- Expanded Color + Type System
- Additional Logo Lockups
- Audience Messaging Expansion
- Full Launch Kit (complete asset suite)
- Market Research (optional add-on)
- Naming (optional add-on)
Expert insights for brand building success
01 Know Your Niche, and Stick To It
Donāt try and be everything to everyone. Dominate your domain by focusing sharply on your niche. Catering to a specific audience builds a stronger, more dedicated customer base and sets your brand apart
02 Business Strategy Before Brand Strategy
Align your brand with a solid business foundation. A brand is only as strong as the business strategy behind it. Before diving into brand messaging, together we ensure you have a clear, actionable business vision that guides every decision.
03 Continuous Thoughtful Engagement
In a world of fleeting attention spans, consistent and meaningful engagement is key. It's not about bombarding your audience but connecting with them through relevant, valuable interactions over time.
04 Take the Risk, Be Brave
You know those brands that you love and strive to be? They all made the hard, bold choice. The market rewards bravery. Brands that resonate are often those willing to make bold, unconventional choices. Don't shy away from standing out.
Success isnāt a feeling ā itās a framework.
One
Engagement That Builds Loyalty and Brand Momentum
TWO
Differentiation That Sharpens Your Market Advantage
THREE
Growth That Aligns With Business-Level Objectives
FOUR
KPIs Designed for Your Unique Success Metrics
FIVE
Client Satisfaction That Reflects True Partnership
FAQs
Effectiveness isnāt a vibe ā itās measurable. We look at KPIs like awareness, engagement, lead gen, conversion rates, and brand lift studies. For campaigns, we also measure traffic, CTR, CPA, and ROAS. A strong brand shows up in both performance metrics and customer loyalty.
We build in clear checkpoints and feedback loops to minimize endless tweaks ā but if you need more rounds, weāll keep the momentum going with transparent scope adjustments. No surprise charges, just smart collaboration.
If youāre making a big shift or launching in a high-stakes category, audience testing can be invaluable. We offer both qualitative and quantitative research to pressure-test concepts and make confident, data-backed decisions.
You're not signing up for a second job ā but your input is key. We lead the process, but your vision, feedback, and insights fuel the work. Weāll align upfront on expectations and timing so itās smooth and efficient.
Yesābut think of it as a creative sidekick, not the main event. We use AI to accelerate research, generate early concepts, and test creative performance. But the magic? That still comes from human intuition and cultural insight.
We keep things streamlined and accessible. Expect Figma for creative, Google Docs for strategy and timelines, and Slack or email for daily updates ā whatever fits your team best.
Maybe. But virality isnāt a strategy ā impact is. We design campaigns that are built to perform and scale, not just trend and disappear.
Only if they work. But honestly? Weād rather help you build something bold, differentiated, and conversion-ready. Because beige doesnāt break through.
Grow Today
āPartnering with Born & Bred feels like having a high-performing internal growth team.ā
āYour team took us to a whole new level.ā