Consumer Health
Becoming part of someone’s daily life. Because you’re not selling a product, you’re asking for trust, routine, and belief.
A Consumer Health Marketing Agency Built for Real Humans, Not Wellness Theater
Consumer health lives closer to identity than almost any other category. What people put in their bodies, use on their skin, or rely on for well-being is deeply personal and increasingly scrutinized. Born & Bred helps consumer health brands earn their place through clarity, restraint, and cultural relevance. We build brands that feel confident without shouting, credible without being clinical, and aspirational without drifting into bullsh*t.
In consumer health, overpromising kills brands. Understanding builds them.
Cutting Through the Sea of “Wellness”
The category is flooded with vague claims, pastel palettes, and empty empowerment language. We help brands stand apart by saying something real that is grounded in truth, science, and human behavior.
Turning Skeptics Into Believers
Today’s consumers read labels, Google claims, and distrust anything that sounds too good to be true. We create brand and messaging systems that respect their intelligence and earn belief over time.
From One-Time Trial to Daily Habit
The real win isn’t the first purchase ... it’s repeat behavior. We design strategies that move brands from curiosity to ritual, building long-term loyalty and lifetime value.
Navigating the Gray Areas
Claims, compliance, platforms, and public opinion all collide in consumer health. We help brands move confidently through the gray—without crossing lines or losing credibility.
“79% of consumers say they actively avoid health brands that exaggerate benefits or feel inauthentic.”
McKinsey Health Consumer Survey
OUR CONSUMER HEALTH RESULTS
Growing the most profitable product in Del Monte history
Price Per Unit Increase
Organic Impressions at Launch
In company history profits
Sold in the first month
Refreshing the Brand Of North America’s Largest Asian Food Delivery Platform
Venture Funding
Employees
Anual Revenue
Our Expertise Spans
a Wide Range of
Consumer Health Sectors
To ensure we add value to patients no matter their location, our content has to be impactful, informative, and visually engaging. The creative team at Born & Bred are thoughtful, talented, imaginative and great to work with.
Jennifer Kokell
Working with Born & Bred has been integral to the success of several large brand buildouts at PepsiCo. Their collaborative approach and attention to detail made the entire process smooth and enjoyable. Thanks to Born & Bred, our brands are attracting more attention and driving success.
Eric Perinotti
After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how we’ve evolved as a company. Born & Bred were great partners through the process. They’re unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.
Rogelio Choy
What does "brand" even mean? I use to think of myself as a product founder. Build awesome products, and you'll have an awesome company. Boy was I wrong!! Brand is so much more than pretty colors and aspirational phrases. It's the very essence of who you are, and why you do what you do.
Tony Tran
Born & Bred is our partner in building a captivating brand. Their professionalism and savvy shines through all that they do.
Kate Dilligan
How we support and grow our Consumer Health clients
01 We respect the consumer
We assume your audience is informed, skeptical, and capable of critical thinking, which is why we avoid fear-based tactics, empty wellness jargon, and exaggerated claims in favor of clear, honest communication that treats people like adults.
02 We build belief before buzz
Instead of chasing short-term attention or viral moments, we focus on building credibility, consistency, and trust over time because belief compounds long after the buzz fades.
03 We design for longevity
Consumer health trends come and go quickly, so we build brands designed to survive scrutiny, regulation, and cultural shifts by anchoring them in real value, repeat behavior, and long-term relevance.
04 We know when to shut up
In a category crowded with overexplaining and overpromising, we help brands say less say it more clearly and let confidence restraint and consistency do the heavy lifting.
Growing the most profitable product in Del Monte history
We rebranded the Pinkglow pineapple from produce to pop culture — crafting an elevated, otherworldly identity that justified a 178% price increase, taking the product from $14 to over $39 at launch. We wrapped the fruit in royalty, designing a brand world complete with deep color palettes, a custom coat of arms, and even a literal crown. The campaign went viral — organically featured on Jimmy Kimmel, praised by Benny Blanco, and shared across press and influencer channels. With over 10K units sold in the first month, 30M+ impressions, and a 5+ year run, Pinkglow is now Del Monte’s most profitable product of all time.
Seize the day. After last night.
As of late, there’s been a race to become the hangover cure. But just like the old wives’ tales and debunked remedies of the past, most products are just a concoction of vitamins—not actual science. The founders of ZBiotics, Ph.D. scientists, were tired of these “solutions.” So they created the world’s first genetically engineered probiotic to help with days after drinking.
Ensuring consistent patient experiences across all channels, including physical locations, websites, social media, and apps, enhances patient satisfaction and loyalty
Our services have been crafted
to Ignite your next phase of growth
Our commitment to consumer health runs deep.
We’ve been in the trenches with health brand builders.
Born & Bred was built working with consumer health brands navigating scrutiny, skepticism, and scale all at once. From regulated launches to mass-market growth, we understand the pressure of getting it right when people’s health — and trust — are on the line. That responsibility shapes how we think, build, and show up.
We build belief. Not just hype.
The category is crowded with exaggerated claims, trend-chasing, and interchangeable wellness language. We cut through it with clarity and credibility. Our work helps consumers understand what your product does, why it’s trustworthy, and how it fits into real life — driving adoption without compromising integrity.
Our commitment isn’t optional — it’s ethical.
We partner with brands that take impact seriously. From supplements and devices to diagnostics, food, and wellness platforms, we build consumer health brands that earn trust before they ask for loyalty. Because when health is the product, responsibility isn’t a nice-to-have — it’s the foundation.
FAQs
We work with consumer health brands across supplements, nutrition, functional food and beverage, wellness products, consumer health devices, and adjacent health-forward categories, especially brands navigating growth, scrutiny, or a shift from hype to long-term credibility.
Consumer health lives closer to identity and daily behavior than clinical healthcare or healthtech. The buying decision is emotional, habitual, and trust-driven, which requires a different balance of storytelling, restraint, and clarity than B2B healthcare or regulated clinical marketing.
Yes. While we are not a legal or regulatory firm, we have deep experience working within claims-sensitive environments and partnering closely with internal legal and compliance teams to ensure marketing is responsible, accurate, and platform-safe.
We frequently work with brands that are science-backed or research-informed, and we specialize in translating complex or technical benefits into language consumers can actually understand without oversimplifying or overstating the science.
We believe performance and brand are not separate efforts in consumer health. Strong brands reduce acquisition costs over time, improve retention, and increase lifetime value, so our strategies are designed to support both short-term conversion and long-term trust.
We work best with brands at inflection points: launching, scaling, repositioning, entering retail, facing increased scrutiny, or needing to evolve beyond early hype into a more durable, trusted brand.
Yes. In consumer health, repeat behavior matters more than one-time trial. We design messaging, positioning, and brand systems that support habit formation, loyalty, and long-term customer relationships.
We start by stripping away what everyone else is saying. Our process is grounded in research, competitive analysis, and cultural insight to uncover what’s actually distinct, then we build brands that sound confident, specific, and human - not trendy or generic.
Ready for
commitment?
Project
A great way to try us out — clear scope, no pressure.
Let’s go to dinner, see if we click
Retainer
Ready to go steady? This is for the real ones.
Let’s make it a regular thing
Grow Today
“Partnering with Born & Bred feels like having a high-performing internal growth team.”
“Your team took us to a whole new level.”
