Fintech
Frictionless adoption across complex financial systems. Especially when those systems are new.
A fintech marketing agency for the speed of today – and tomorrow
Born & Bred partners with fintech companies building the infrastructure, platforms, and products reshaping how people and businesses interact with money. From payments and banking platforms to B2B fintech, lending, and financial infrastructure, we help fintech brands grow without sacrificing credibility.
We Solve Key Challenges for Fintech Brands
Standing Out in a Crowded Fintech Market
Fintech is one of the most saturated categories in technology, filled with look-alike products and interchangeable messaging. We help fintech brands articulate what actually makes them different ... without exaggeration, buzzwords, or empty disruption language.
Building Trust in High-Risk Decisions
Whether selling to consumers, businesses, or enterprises, fintech decisions carry real consequences. We design brand and marketing systems that signal stability, security, and legitimacy to reduce friction and accelerating adoption.
Simplifying Complex Financial Technology
Fintech products are often technically sophisticated and difficult to explain. We specialize in translating complexity into clear, benefit-driven narratives that support understanding, confidence, and action.
Navigating Regulation Without Losing Momentum
From compliance considerations to platform restrictions, fintech marketing requires restraint and precision. We help brands move forward responsibly while still driving measurable growth.
“81% of consumers say they must be able to trust a fintech brand before adopting its product or service.”
Edelman Trust Barometer
OUR FINTECH RESULTS
A Brand Redesign for a Fintech Managing $600M+ in Capital
In Funding Across 6 Rounds
Key Investor
Anual Revenue
Employees
Translating SoFi’s Digital Brand Into a Live Event Environment
In Funding Raised
Went Public
Customers
Anual Revenue
Visualizing the Future of Payments for a Global Brand
Anual Revenue
Transactions Processed Every Year
Employees
Our Expertise Spans
a Wide Range of
Fintech Sectors
To ensure we add value to patients no matter their location, our content has to be impactful, informative, and visually engaging. The creative team at Born & Bred are thoughtful, talented, imaginative and great to work with.
Jennifer Kokell
Working with Born & Bred has been integral to the success of several large brand buildouts at PepsiCo. Their collaborative approach and attention to detail made the entire process smooth and enjoyable. Thanks to Born & Bred, our brands are attracting more attention and driving success.
Eric Perinotti
After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how we’ve evolved as a company. Born & Bred were great partners through the process. They’re unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.
Rogelio Choy
What does "brand" even mean? I use to think of myself as a product founder. Build awesome products, and you'll have an awesome company. Boy was I wrong!! Brand is so much more than pretty colors and aspirational phrases. It's the very essence of who you are, and why you do what you do.
Tony Tran
Born & Bred is our partner in building a captivating brand. Their professionalism and savvy shines through all that they do.
Kate Dilligan
How we support and grow our Fintech clients
01 Trust before growth
In fintech, nothing scales without trust. We lead with credibility, clarity, and transparency.
02 Clarity over cleverness
We remove jargon, hype, and unnecessary complexity so buyers understand what you do ... and why it matters.
03 Built for regulation and reality
We design marketing systems that respect regulatory constraints while still supporting ambitious growth.
04 Brands designed to scale
We build fintech brands that hold up as products mature, audiences expand, and scrutiny increases.
Mission accomplished
To help Mission Lane provide financial services for all, we developed a brand identity that shows people the way. Mission Lane believes all people deserve access to high quality credit and banking services. They came to Born & Bred to help bring that everyman archetype to life. Inspired by transit systems, we developed a visual identity and brand messaging that create a sense of belonging and connection. Graphic elements inspired by transit systems were designed to provide Mission Lane members with a feeling of control, respect, and forward momentum on their financial journey.
Debt-free. And daiquiris.
In partnership with Tom Roche productions, we gave SoFi a new event look without breaking their current brand mold. The SoFi brand and color palette were already friendly and approachable, but we needed to inject a night-time friendly color motif to really get the mood going. So, by utilizing some chosen color selects from the established SoFi color palette of primary, secondary, and tertiary colors—and adding an accent black to it—the possibilities were endless. We drew inspiration from the eclectic foliage of a rainforest and the kitschy vibes of Palm Springs and created a world of organic and geometric fantasy— a playful nightlife aesthetic with visuals to be adored— tasteful, fun, and chic.
Ensuring consistent patient experiences across all channels, including physical locations, websites, social media, and apps, enhances patient satisfaction and loyalty
Our services have been crafted
to Ignite your next phase of growth
Our commitment to fintech runs deep.
We focus on meaningful financial problems.
Fintech isn’t about flashy features or clever branding. It’s about moving money, managing risk, and supporting systems people rely on every day. We’re drawn to products where trust, security, and reliability truly matter; because real people feel the impact behind every transaction.
Built with real systems in mind.
Our experience across fintech, payments, and financial infrastructure gives us a clear understanding of how regulation, technology, and adoption intersect. That perspective helps us translate complex systems into clear, approachable communication that is grounded in how these products actually work, not how they’re pitched.
Credibility that grows with your business.
We believe trust is earned, not manufactured. Our work focuses on clear, honest communication that helps fintech brands build confidence with customers, partners, and regulators, and grow in a way that lasts.
FAQs
We work with startups and scaleups across Fintech, AI, SaaS, cybersecurity, deep tech, and hardware. Whether you're pre-seed or post-Series C, launching or rebranding, we know how to translate complex innovation into clear, compelling marketing that drives adoption and growth.
Most agencies pick a side: creative or performance. We bring both under one roof. Our secret sauce is pairing big, bold ideas with strategy grounded in your KPIs—because beautiful work that doesn’t convert is just expensive art.
We’re fluent in founder-speak and investor-speak. Our team has a knack for decoding complexity—diving deep into your product, market, and category to craft messaging that’s both technically sound and emotionally resonant.
Both. We specialize in building brands that build trust, whether that’s with a customer base, a seed round, or a boardroom. We’ve helped startups secure millions in funding, go viral on launch, and scale user bases from zero to hundreds of thousands.
Hard no. Pretty is table stakes. We’re here to build brands that perform, and campaigns that sharpens your narrative, fuel your growth engine, and give your competitors existential dread.
We can’t promise a billion-dollar valuation, but we can make you look, sound, and scale like one. (And if your product’s legit, we’ll make sure the VCs know it too.) No fairy dust required, just strategy, storytelling, and serious execution.
Ready for
commitment?
Project
A great way to try us out — clear scope, no pressure.
Let’s go to dinner, see if we click
Retainer
Ready to go steady? This is for the real ones.
Let’s make it a regular thing
Grow Today
“Partnering with Born & Bred feels like having a high-performing internal growth team.”
“Your team took us to a whole new level.”
