HealthTech
Turning complex technology into trusted solutions that patients, providers, and health systems actually adopt.
A Healthtech Marketing Agency Built for High-Stakes Growth
From digital health platforms to AI-powered tools and connected devices, we help translate technical innovation into clear, credible value. Our approach combines research, strategy, creative, and performance to support adoption, trust, and long-term growth without sacrificing compliance or clinical integrity.
We Solve Key Challenges for HealthTech Brands
Driving User Engagement and Adoption
Healthtech products often require behavior change from clinicians, administrators, or patients. We build positioning and marketing strategies that educate, guide, and motivate adoption. So your product becomes part of the workflow, not another tool to ignore.
Building Trust in a Skeptical Market
Healthcare buyers are risk-averse by necessity. We help healthtech brands earn credibility through clear messaging, responsible storytelling, and brand systems that signal reliability & trust.
Standing Out in a Crowded, Competitive Market
As digital health explodes, differentiation is survival. We help healthtech companies articulate what makes their solution meaningfully different ... and why it matters. So you don’t get lost in a sea of sameness.
“Only 7% of digital health apps have more than 50,000 monthly active users, highlighting how difficult sustained adoption really is.”
Rock Health / IQVIA Digital Health Reports
OUR HEALTHTECH RESULTS
Empowering people to manage cancer on their own terms
Approved
Infusion Centers & Counting
Funding Raised
Bringing Focus to a Brand That Helps Accelerate Medical Breakthroughs
Raised Over 3 Rounds
Employees
2020
Helping Pfizer Find Its Voice in the Social Media Spotlight
Likes (6 months)
Views (6 months)
Shares (6 months)
Years working together
Our Expertise Spans
a Wide Range of
HealthTech Sectors
To ensure we add value to patients no matter their location, our content has to be impactful, informative, and visually engaging. The creative team at Born & Bred are thoughtful, talented, imaginative and great to work with.
Jennifer Kokell
Working with Born & Bred has been integral to the success of several large brand buildouts at PepsiCo. Their collaborative approach and attention to detail made the entire process smooth and enjoyable. Thanks to Born & Bred, our brands are attracting more attention and driving success.
Eric Perinotti
After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how we’ve evolved as a company. Born & Bred were great partners through the process. They’re unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.
Rogelio Choy
What does "brand" even mean? I use to think of myself as a product founder. Build awesome products, and you'll have an awesome company. Boy was I wrong!! Brand is so much more than pretty colors and aspirational phrases. It's the very essence of who you are, and why you do what you do.
Tony Tran
Born & Bred is our partner in building a captivating brand. Their professionalism and savvy shines through all that they do.
Kate Dilligan
How we support and grow our HealthTech clients
01 We turn complexity into clarity
We specialize in simplifying technical health solutions without oversimplifying the science behind them.
02 Trust before growth
In healthtech, trust drives adoption. We build brands and marketing systems designed to reassure before they persuade.
03 Built for regulation, not around it
We understand compliance, data privacy, and healthcare sensitivity and design strategies that move forward responsibly.
04 Beyond buzzwords and hype
No “revolutionary platforms” or empty AI promises. Just clear value, credible storytelling, and marketing that earns belief.
Bringing Focus to a Brand That Helps Accelerate Medical Breakthroughs
Triomics is helping cancer centers use their health record data using Generative AI for reducing the manual labor in oncology research and care.
Empowering people to manage cancer on their own terms
We partnered with Cooler Heads to build a brand from the ground up, one that could carry the weight of the mission while feeling approachable and calming. We created a holistic brand strategy, identity, and messaging system that moved beyond stereotypes, embracing a gender-neutral design language and warm, reassuring tone. The system extended across product packaging, marketing materials, and a launch-ready website — designed to support future sub-brands like Amma and accommodate both clinical settings and consumer channels. The result was a brand that feels just as at home on a bathroom counter as it does in a hospital room.
Ensuring consistent patient experiences across all channels, including physical locations, websites, social media, and apps, enhances patient satisfaction and loyalty
Our services have been crafted
to Ignite your next phase of growth
Our commitment to health tech runs deep.
We’ve built brands inside healthcare complexity.
Born & Bred was built alongside healthtech founders navigating regulation, clinical scrutiny, and enterprise adoption. We understand the pressure of selling into hospitals, payers, providers, and patients — often all at once. That complexity shapes how we build brands that actually get adopted.
Most healthtech marketing overexplains. We clarify.
Healthtech is crowded with feature-heavy messaging and technical jargon that slows understanding and stalls adoption. We cut through it with clarity. Our work translates complex innovation into value audiences can grasp, trust, and act on.
Our commitment to healthtech is built for adoption.
From digital health platforms to AI, devices, and care infrastructure, we build brands that earn trust across the healthcare ecosystem. Because in healthtech, success isn’t awareness — it’s usage.
FAQs
We work with startups and scaleups across AI, SaaS, cybersecurity, deep tech, and hardware. Whether you're pre-seed or post-Series C, launching or rebranding, we know how to translate complex innovation into clear, compelling marketing that drives adoption and growth.
Most agencies pick a side: creative or performance. We bring both under one roof. Our secret sauce is pairing big, bold ideas with strategy grounded in your KPIs—because beautiful work that doesn’t convert is just expensive art.
We’re fluent in founder-speak and investor-speak. Our team has a knack for decoding complexity—diving deep into your product, market, and category to craft messaging that’s both technically sound and emotionally resonant.
Both. We specialize in building brands that build trust, whether that’s with a customer base, a seed round, or a boardroom. We’ve helped startups secure millions in funding, go viral on launch, and scale user bases from zero to hundreds of thousands.
Hard no. Pretty is table stakes. We’re here to build a brand that performs—one that sharpens your narrative, fuels your growth engine, and gives your competitors existential dread.
We can’t promise a billion-dollar valuation, but we can make you look, sound, and scale like one. (And if your product’s legit, we’ll make sure the VCs know it too.) No fairy dust required, just strategy, storytelling, and serious execution.
Ready for
commitment?
Project
A great way to try us out — clear scope, no pressure.
Let’s go to dinner, see if we click
Retainer
Ready to go steady? This is for the real ones.
Let’s make it a regular thing
Grow Today
“Partnering with Born & Bred feels like having a high-performing internal growth team.”
“Your team took us to a whole new level.”
