Outbound rebrand launches. First stop: CNN.
Like new parents
Law & regulation—two words known for their buzz-killing properties. Sure, cannabis has never experienced the widespread acceptance we enjoy today, but varying state-to-state legalities has made marketing the herb a bit tough. So when High Style Brewing tasked us with overhauling their brand, we chose to take a more subtle approach with Outbound. And CNN noticed.
Straddling both the craft beer and cannabis worlds, the brand occupies an interesting place. Still, as our co-founder, Kyle Merwin told CNN, “regulation should never limit creativity; it should only inspire it.” Through clever design and copy, we carved Outbound their own space in the beverage world with a nuanced identity that conveys all the right feels in a sippable, consistent package.
ABOUT BORN&BRED
Born & Bred is a full-service agency that specializes in building and scaling brands of all sizes. With the ability to provide strategy to identity to engagement, the agency supports partners with creative thinking at every stage. Headquartered in San Francisco, California, the agency operates across the country with employees everywhere from Los Angeles and New York. Born & Bred was co-founded by George De’Ath and Kyle Merwin in 2018. For more information, contact Born & Bred at hello@164.90.147.195 or visit 164.90.147.195.
