Culture

We harness the power of brand

We’re a brand agency specializing in launching, evolving, and growing ambitious brands. We partner with visionaries to challenge the status quo, harness the power of brand, and ultimately, move bold ideas forward.

If this were High School, we’d probably sit at different lunch tables.
But this is goddamn High School Musical, and We're All In This Together.

Team. 

Anastasia Itkina

Art Director

Justin Tejada

Creative Director

Kyle Merwin

Co-Founder

Victoria Martin

Art Director

George De'Ath

Co-Founder
Anastasia Itkina
Art Director

Known as the ‘vet’ of Born & Bred, Anastasia became B&B’s first employee as a senior graphic designer in 2018. The Russian-born designer came to America for three main reasons: her passion for nature, to work with the Latin alphabet, and, of course, a love story.

Besides just being a graphic designer, Anastasia serves as a printmaker, an illustrator, a copywriter, a production designer, and sometimes even a scientist. The reason for having this diverse skill set, as Anastasia explains it, is her secret ability to quickly pick up new techniques and passion for learning.

Working at an agency has allowed Anastasia to look inside all possible industries and learn about other peoples’ jobs through her projects. In her tenure here, she has already worked with a technological coffee brand, a florist boutique, and learned how bioengineering works for a hangover cure. If you’re interested in getting in touch with her, we recommend searching the local nurseries on weekends. She’ll be there talking to the plants.

Justin Tejada
Creative Director

Justin is Born & Bred’s resident storyteller. It doesn’t matter if they’re short stories or long, serious or funny. As long as they’re interesting, Justin not only wants to tell stories, but tell them well. 

After many years working as a journalist for magazines (remember those?) and digital publications such as Sports Illustrated, Complex, and Fast Company, Justin shifted his attention to helping brands bring their stories to life in meaningful and engaging ways.

A natural tinkerer, Justin likes to look under the hood to identify what makes a brand special, and then translate that into messaging that connects with an audience. An editor once told him, “The job of a storyteller is to give people what they want and what they don’t yet know that they want.” Justin strives to succeed on both fronts.

Kyle Merwin
Co-Founder

Leading strategy and new business, Kyle Merwin makes up 50% of the founding team at Born & Bred. Kyle first linked up with his future partner, George De'Ath, in 2017 as B&B's first Strategy & Growth Consultant. After a few successful collaborations together, George asked him to be the Chewie to his Han Solo for this Millenium Falcon of a company he was building. Kyle accepted with zero hesitation; and the two have continued to create and grow brands at hyperspeed ever since.  

Prior to B&B, Kyle was a ground-floor employee (#18) at the cannabis-tech startup Eaze.  At the intersection of growth and brand, Kyle created and managed programs that grew Eaze to over 1 million deliveries without the use of paid digital channels. A few of these programs include: college brand ambassadors, content (SEO, Video, Social), white-label brand creation, and the Eaze Insights Report series—which was the company's #1 driver of awareness and  covered by the New Yorker, New York Times, Forbes, AdAge, and dozens more.

Fun stuff: Kyle was born in La Paz, Bolivia but grew up in Marin County. He is a proud graduate of UC Berkeley (Go Bears!) and is a huge Giants & Warriors fan (sorry, not a football guy). Kyle loves Hip-Hop, beach vacations, Hazy IPAs, Popeye's Chicken, and making people laugh.

Victoria Martin
Art Director

After years of slinging toast at bougie diners, Victoria joined Born & Bred. There may not be any bread here, but she fits in nonetheless.You can normally find her pacing by the coffee machine, scouring Pinterest on the couch, or hoarding $5 fancy pens just to scribble all over her own hard work. Her most prized possessions include her doggo Rossi, her wine key, and her ever-growing collection of NSFW dad tees that she wears to work anyways.

Victoria loves to play with type and layouts—getting her inspiration from punk posters, hand-painted signage throughout the city, and the magazines she finds in the Japantown bookstore. She likes to pretend that she’s active on the weekends; but actually, she’s sunken into her couch, talking to her dog like he’s human, and starting Game of Thrones finally. We know... it’s going to be a while.

George De'Ath
Co-Founder

George puts the 'born' in Born & Bred. Back in 2017, the agency was a wild dream of his. Since then, the company has grown wild with ideas, people, and bad British accents aimed at his expense.

Culture constantly occupies George’s mind, amongst a million other things. But for him, a company creates meaningful work when people feel purpose in what they do. If the team thrives, so will our output.

Prior to Born & Bred, George worked at agencies in London, Oxford, and San Francisco. There he gained extensive experience amongst multiple industries—including global brands like Samsung, Diageo, and L'Oréal. Working on these legacy brands helped George discover his vision: to bring soul and energy back into design.

“I never thought it would grow to the team we have today. Watching our family develop, seeing new people start, and adding new diverse perspectives—it's pretty special to me.”

 

Strategy
comes first.
Story comes
before first.
Being right takes
a lot of wrongs.
Iterate
Iterate
Iterate
If the devil's in the details,
Hail Satan.
Everything shines,
just gotta find the right angle.
Clients absolutely,
without a doubt, come first.
Put some
feeling in it.
Drag