2X Adweek’s fastest growing agency

Tech

WE DEFINE SUCCESS in TECH AS:

Turning disruption into traction, and traction into adoption, trust, and growth.

Tech Marketing Agency That Drives Growth

We help tech startups turn complex ideas into clear, compelling brand narratives that fuel growth. From early-stage AI and SaaS ventures to scaled platforms and hardware innovators, we craft marketing strategies that build trust, drive adoption, and deliver results. Whether you're preparing to launch or repositioning for growth, our team translates your innovation into storytelling that connects and campaigns that convert.

Checkmate
Analog Devices
Vividly
Triomics
Semrush
EngineEars
Lumanu
Discord
Waggle
Sileom
PTW Dubs
Nimbus9

We Solve Key Challenges for Tech Startup Founders

Translating Complexity Without Dumbing It Down

We transform complex technology into relatable, engaging stories. Our approach ensures even intricate solutions are accessible, making your tech easy for your audience to understand — turning confusion into genuine connection and customer engagement.

Marketing Campaigns That Perform

We craft creative, strategic campaigns that drive user adoption, improve customer acquisition, and maximize brand value. Our approach spans digital, social, and beyond nsuring your brand is embraced, celebrated, and shared by those who matter most.

Standing Out in Overcrowded Categories

We highlight your brand’s unique value through clear, authentic messaging. By fostering trust and emphasizing what makes you different, we help your brand shine, build loyal customer relationships, and drive engagement that converts into revenue and long-term growth.

Supporting Long Sales Cycles and Multiple Buyers

Enterprise and B2B tech decisions involve many voices and long timelines. We build messaging systems that work across leadership, sales, marketing, and product so every conversation reinforces the same story.

Aligning Brand With Performance

Brand and growth aren’t separate efforts in technology, they’re interdependent. We connect positioning, messaging, and creative to performance channels so demand generation and brand building reinforce each other.

74% of B2B buyers say they choose the company that clearly demonstrates an understanding of their needs over the one with the best product.

Gartner B2B Buying Study

Our Expertise Spans
a Wide Range of
Tech Sectors

AI & AUTOMATION
Bringing disruptive tech to market is no easy feat, especially when it involves artificial intelligence and deep technology. We partner with tech startups to simplify and amplify the message around your innovation, ensuring your cutting-edge technology is accessible, relatable, and exciting. Our strategic branding and marketing expertise helps tech startups stand out, secure market adoption, and drive long-term growth—fueling your journey from concept to market leader.
DEVELOPER TOOLS
From APIs to dev platforms, we help technical products communicate usefulness and differentiation without relying on jargon or insider language.
CYBERSECURITY
Your cybersecurity technology deserves to be trusted. We specialize in helping cybersecurity brands build trust with clear, compelling messaging that highlights the value of your technology. We simplify complex security concepts and create impactful campaigns that resonate with key decision-makers, driving adoption and ultimately, revenue growth. Let us help you navigate the competitive landscape and position your brand as a leader in cybersecurity solutions.
HARDWARE & DEVICES
Marketing hardware and devices can be challenging due to high R&D costs and stiff competition. We understands how to effectively communicate the value of innovative hardware and device solutions to target audiences. From building your brand’s identity to crafting product launch campaigns, we help showcase what makes your tech devices unique, capture market share, and foster customer loyalty. Let us transform your technology into a must-have solution that stands out in a crowded market.
SAAS & PLATFORMS
Scaling SaaS and platform-based businesses requires more than a great product; it requires a brand that connects and marketing that converts. We focus on helping SaaS and platform companies build a brand that’s compelling, drives user engagement, and converts users into loyal customers. Through impactful messaging, personalized campaigns, and a deep understanding of what drives SaaS growth, we create marketing strategies that boost user adoption, improve customer retention, and deliver lasting revenue gains.

To ensure we add value to patients no matter their location, our content has to be impactful, informative, and visually engaging. The creative team at Born & Bred are thoughtful, talented, imaginative and great to work with.

Jennifer Kokell

Director Of Digital Communication

Working with Born & Bred has been integral to the success of several large brand buildouts at PepsiCo. Their collaborative approach and attention to detail made the entire process smooth and enjoyable. Thanks to Born & Bred, our brands are attracting more attention and driving success.

Eric Perinotti

Design Senior Manager, Corporate + Communications

After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how we’ve evolved as a company. Born & Bred were great partners through the process. They’re unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.

Rogelio Choy

CEO

What does "brand" even mean? I use to think of myself as a product founder. Build awesome products, and you'll have an awesome company. Boy was I wrong!! Brand is so much more than pretty colors and aspirational phrases. It's the very essence of who you are, and why you do what you do.

Tony Tran

Co-Founder

Born & Bred is our partner in building a captivating brand. Their professionalism and savvy shines through all that they do.

Kate Dilligan

Founder & CEO

How we support and grow our Tech clients

01 We turn complexity into clarity

From deep tech to AI, we simplify sophisticated ideas into messaging that gets noticed, and understood. Our team helps translate breakthrough innovations into narratives that spark interest and drive adoption.

02 We build brands that scale

We don’t just make you look good; we help you grow. From go-to-market strategy to conversion-focused campaigns, we align creative with your KPIs to turn early traction into long-term momentum.

03 Performance-driven creative is in our DNA

In tech, speed matters. But performance matters more. Our process — from research to strategy to execution — is designed to connect dots fast, so your marketing performs from day one.

04 We build category-defining brands

Tech brands often sound, and look, the same. We make sure yours doesn’t. Whether you’re a SaaS, AI, or hardware startup, we bring bold thinking that breaks convention ... without breaking trust.

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TRIOMICS

Bringing Focus to a Brand That Helps Accelerate Medical Breakthroughs

Triomics is helping cancer centers use their health record data using Generative AI for reducing the manual labor in oncology research and care.

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SEMRUSH

Generating 83 million impressions to boost small businesses

Semrush is an online marketing platform that lets you do all key marketing activities from one place: SEO, content marketing, advertising, competitive analysis and social media.

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CHECKMATE

Securing the #1 spot in the App Store

Checkmate is a personalized tool that helps online shoppers get more shopping and enjoyment out of the experience. It finds the best discount codes from your email and across the web.

Ensuring consistent patient experiences across all channels, including physical locations, websites, social media, and apps, enhances patient satisfaction and loyalty
common sense study of 2024

Our commitment to tech runs deep.

We’ve been in the trenches with founders.

Born & Bred was built working with tech companies at their most critical inflection points. Our team brings firsthand experience navigating the pressure of funding rounds, product launches, and hyper-growth. And we bring that same urgency to every project.

Most tech marketing is noise. We build signal.

Tech categories are oversaturated with buzzwords and recycled creative. We cut through it. Our strategies are built to resonate with investors, users, and buyers — driving traction where it matters most.

Our commitment to tech isn’t casual — it’s foundational.

We’ve partnered with the most disruptive startups and scaled some of the most ambitious platforms in the world. From deep tech and AI to SaaS and cybersecurity, we live and breathe tech because we’ve helped build it.

FAQs

What types of tech companies do you work with?

We work with startups and scaleups across AI, SaaS, cybersecurity, deep tech, and hardware. Whether you're pre-seed or post-Series C, launching or rebranding, we know how to translate complex innovation into clear, compelling marketing that drives adoption and growth.

What makes you different from other tech marketing agencies?

Most agencies pick a side: creative or performance. We bring both under one roof. Our secret sauce is pairing big, bold ideas with strategy grounded in your KPIs—because beautiful work that doesn’t convert is just expensive art.

How do you handle highly technical or complex products?

We’re fluent in founder-speak and investor-speak. Our team has a knack for decoding complexity—diving deep into your product, market, and category to craft messaging that’s both technically sound and emotionally resonant.

Can you help us attract investors ... or just customers?

Both. We specialize in building brands that build trust, whether that’s with a customer base, a seed round, or a boardroom. We’ve helped startups secure millions in funding, go viral on launch, and scale user bases from zero to hundreds of thousands.

Are you just here to make us look pretty?

Hard no. Pretty is table stakes. We’re here to build a brand that performs—one that sharpens your narrative, fuels your growth engine, and gives your competitors existential dread.

Can you turn us into a unicorn?

We can’t promise a billion-dollar valuation, but we can make you look, sound, and scale like one. (And if your product’s legit, we’ll make sure the VCs know it too.) No fairy dust required, just strategy, storytelling, and serious execution.

Ready for
commitment?

We’re not selling services, we’re building relationships. Whether you're testing the waters or ready to go all-in, we’ve got the right setup to meet you where you are.
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Project

Rebrand
GTM Launch
Website
Large Defined Deliverables

A great way to try us out — clear scope, no pressure.

Let’s go to dinner, see if we click

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Retainer

Social Media
Campaigns
Performance Ads
Ongoing Flexible Needs

Ready to go steady? This is for the real ones.

Let’s make it a regular thing

WARNING: This button changes lives

Grow Today

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“Partnering with Born & Bred feels like having a high-performing internal growth team.”

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“Your team took us to a whole new level.”

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