2X Adweek’s fastest growing agency

Brand Identity

WE DEFINE BRAND IDENTITY AS:

Not a logo. A growth engine. We build brand identities that do more than look good.

Scalable, Strategic, and Stunning: Brand Identity That Works Everywhere

We craft visual ID systems rooted in strategy and designed to evolve. Born & Bred brings visual identity to life with modular systems that flex across every channel, stay consistent in every interaction, and scale with business goals. From typography to tone, your new identity is built to perform across every platform: from pitch decks to product, websites to out-of-home.

Let Your Brand Identity Fuel Growth!

Align Inconsistent Visual Expression

When every touchpoint looks and feels different, your audience loses trust — and your team loses time. We create comprehensive identity systems that unify your brand across all channels, increasing recognition, trust, and team efficiency.

Your Visuals Empower Your Strategy

Your business has evolved — but your identity hasn’t kept up. We align your visual brand with your strategic goals, ensuring every asset signals growth, innovation, and clarity of purpose.

Distinct, Ownable Brand and Creative

Don't get lost in a Sea of Sameness. In crowded markets, ā€œgood designā€ isn’t enough. We create distinct, ownable brand identities that break category norms while remaining flexible enough to scale.

A Brand That Can Bend and Flex

Some systems box you in. Others leave too much to interpretation. We design modular identity systems that balance brand control with creative flexibility across formats and functions.

ā€œStartups with cohesive brand systems grow 3x faster than those without.ā€

Forbes

Brand & Visual ID Services for Brave Brands

01: Naming

We develop names for companies, products, and initiatives that are distinctive, meaningful, and strategically aligned—built to scale and stand out in-market.

02: Visual Identity

We create distinctive visual systems—logos, typography, color, and design language—that express your brand clearly and consistently across every touchpoint.

03: Verbal Identity

We define your brand’s voice, tone, and messaging principles to ensure everything you say sounds intentional, aligned, and unmistakably you.

04: Internal Advocacy

We equip teams with the tools and understanding they need to champion the brand internally, driving alignment, adoption, and consistent execution.

05: Brand Assets

We design and deliver flexible brand assets that enable fast, consistent expression—supporting marketing, product, sales, and communications teams.

06: Brand Guidelines

We create clear, usable brand guidelines that protect consistency while empowering teams to apply the brand confidently across platforms and use cases.

No clients were bribed in the making of these kind words..

To ensure we add value to patients no matter their location, our content has to be impactful, informative, and visually engaging. The creative team at Born & Bred are thoughtful, talented, imaginative and great to work with.

Jennifer Kokell

Director Of Digital Communication

Working with Born & Bred has been integral to the success of several large brand buildouts at PepsiCo. Their collaborative approach and attention to detail made the entire process smooth and enjoyable. Thanks to Born & Bred, our brands are attracting more attention and driving success.

Eric Perinotti

Design Senior Manager, Corporate + Communications

After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how we’ve evolved as a company. Born & Bred were great partners through the process. They’re unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.

Rogelio Choy

CEO

What does "brand" even mean? I use to think of myself as a product founder. Build awesome products, and you'll have an awesome company. Boy was I wrong!! Brand is so much more than pretty colors and aspirational phrases. It's the very essence of who you are, and why you do what you do.

Tony Tran

Co-Founder

Born & Bred is our partner in building a captivating brand. Their professionalism and savvy shines through all that they do.

Kate Dilligan

Founder & CEO
Eatdirt
Eaze
Forma
GCI
January
Lumanu
Pepsico
Raised By Us
Lifekind
Triomics
UCSF
Vividly
Waggle
ZBiotics
Elly
EngineEars
Sequel
Triomics
Checkmate
Cooler Heads
Alec's Ice Cream
Mainstage
Nigella
PTW Dubs
Allday
Waggle
Conduit
Studio Heimat
City Health
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Checkmate

Ā Ā Ā Ā Ā Ā Ā 

We partnered with Checkmate to build a brand that matched the product’s innovation and utility. Starting with strategy and messaging, we crafted a visual and verbal identity system that felt smart, modern, and trustworthy. The custom wordmark used strong geometric features to convey stability, while subtle curves in the ā€œkā€ echoed the icon for a cohesive, ownable feel. We extended this language into illustrations, animations, and a dynamic web experience — all working together to enhance the user journey and reflect the ease of saving with Checkmate.

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LUMANU

Creating a bold B2B
brand for even bolder creators

Lumanu had built a powerful platform for creators, but their brand felt too buttoned-up for an audience defined by self-expression and ambition. We reimagined their identity from the ground up—developing a bold, unapologetically creative brand and a surreal, collage-inspired campaign that brought their vision to life across social, OOH, and digital, positioning Lumanu as a true champion of the creator economy.

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EAZE

Engineering Eaze’s Most
Impactful Marketing Moment

After establishing itself as a leader in cannabis delivery, Eaze evolved into a vertically integrated company—and needed a brand to match its growth. They partnered with Born & Bred to craft an identity that bridged the worlds of weed culture and nerd culture, striking a tone that was both smart and irreverent. From a bold new visual system to high-impact holiday campaigns, we helped Eaze confidently step into its next chapter.

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DEL MONTE

Growing the most profitable
pineapple in Del Monte history

The Del Monte Pinkglow pineapple brought a new level of vibrancy to produce and needed a brand to match. By tapping into the pineapple’s royal history, we created a regal experience for the Pinkglow brand identity and packaging, including a custom coat of arms and pineapple crown. The branding went viral, with everyone from Jimmy Kimmel to The Today Show clamoring to get their hands on the exciting new fruit.

Brand Identity Price Guide

Clear scope. Clear ranges. Built to scale.

Core

ā°4-6 Weeks

Brand identity essentials for early-stage teams and new launches.

  • Visual Identity System (logo + core elements)
  • Verbal Identity (positioning + key messages)
  • Style Sheet (quick-start rules for rollout)
Price Estimate
$25 - $50k

Momentum

ā°6-10 Weeks

A complete brand system for teams scaling across channels.

  • Everything in Core
  • Tone of Voice Guide
  • Asset Starter Set (templates + key applications)
  • Brand Guidelines (usable, team-friendly)
  • Starter Launch Kit (rollout essentials)
Price Estimate
$50 - $75k

Launchpad

ā°10-12 Weeks

A full brand system with launch support and rollout assets.

  • Everything in Momentum
  • Brand Architecture (how everything fits together)
  • Sub-brand System Support
  • Extended Brand System (expanded components)
  • Expanded Color + Type System
  • Additional Logo Lockups
  • Audience Messaging Expansion
  • Full Launch Kit (complete asset suite)
  • Market Research (optional add-on)
  • Naming (optional add-on)
Price Estimate
$100k+

Expert insights for brand building success

01 Know Your Niche, and Stick To It

Don’t try and be everything to everyone. Dominate your domain by focusing sharply on your niche. Catering to a specific audience builds a stronger, more dedicated customer base and sets your brand apart

02 Business Strategy Before Brand Strategy

Align your brand with a solid business foundation. A brand is only as strong as the business strategy behind it. Before diving into brand messaging, together we ensure you have a clear, actionable business vision that guides every decision.

03 Continuous Thoughtful Engagement

In a world of fleeting attention spans, consistent and meaningful engagement is key. It's not about bombarding your audience but connecting with them through relevant, valuable interactions over time.

04 Take the Risk, Be Brave

You know those brands that you love and strive to be? They all made the hard, bold choice. The market rewards bravery. Brands that resonate are often those willing to make bold, unconventional choices. Don't shy away from standing out.

Success isn’t a feeling — it’s a framework.

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One

Engagement That Builds Loyalty and Brand Momentum

Monitor social engagement, website traffic, and community growth.
Gauge brand resonance and connection with target audiences.

TWO

Differentiation That Sharpens Your Market Advantage

Benchmark against direct competitors
Strengthen the client’s position within their industry

THREE

Growth That Aligns With Business-Level Objectives

Monitor leads, conversions, and ROI
Align project outcomes with broader business objectives.

FOUR

KPIs Designed for Your Unique Success Metrics

Define meaningful, brand-specific success metrics
Use data to highlight tangible outcomes and project impact.

FIVE

Client Satisfaction That Reflects True Partnership

Gather structured feedback from key stakeholders
Confirm deliverables meet or exceed client expectations.

FAQs

How can you measure how effective a brand is?

Effectiveness isn’t a vibe — it’s measurable. We look at KPIs like awareness, engagement, lead gen, conversion rates, and brand lift studies. For campaigns, we also measure traffic, CTR, CPA, and ROAS. A strong brand shows up in both performance metrics and customer loyalty.

What happens if I go over revision rounds?

We build in clear checkpoints and feedback loops to minimize endless tweaks — but if you need more rounds, we’ll keep the momentum going with transparent scope adjustments. No surprise charges, just smart collaboration.

Should we test the brand with our audience?

If you’re making a big shift or launching in a high-stakes category, audience testing can be invaluable. We offer both qualitative and quantitative research to pressure-test concepts and make confident, data-backed decisions.

How involved will we need to be during the brand building process?

You're not signing up for a second job — but your input is key. We lead the process, but your vision, feedback, and insights fuel the work. We’ll align upfront on expectations and timing so it’s smooth and efficient.

Do you use AI when building brands?

Yes—but think of it as a creative sidekick, not the main event. We use AI to accelerate research, generate early concepts, and test creative performance. But the magic? That still comes from human intuition and cultural insight.

What collaboration tools do you use during the process?

We keep things streamlined and accessible. Expect Figma for creative, Google Docs for strategy and timelines, and Slack or email for daily updates — whatever fits your team best.

Can we go viral?

Maybe. But virality isn’t a strategy — impact is. We design campaigns that are built to perform and scale, not just trend and disappear.

Do you do boring campaigns too?

Only if they work. But honestly? We’d rather help you build something bold, differentiated, and conversion-ready. Because beige doesn’t break through.

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Grow Today

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ā€œPartnering with Born & Bred feels like having a high-performing internal growth team.ā€

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ā€œYour team took us to a whole new level.ā€

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