Website Design
Building a site that doesn’t just look good, but drives results and reflects the heart of your brand.
The Custom Website Design Agency for High-Performance Brands Ready to Grow
At Born & Bred, we design websites that work as hard as you do. As a custom website design agency for brands and startups, we combine brand strategy, UX/UI expertise, and conversion-focused design to create digital experiences that don’t just look stunning—they perform. Whether you’re replatforming, launching, or scaling, we turn your site into a powerful growth engine built for impact, clarity, and speed.
Is Your Website an Asset or an Obstacle?
Improve Conversion Rates and Lead Generation
We specialize in conversion-focused design, strategically placing CTAs, optimizing landing pages, and designing user journeys that maximize lead generation and sales.
User Experience (UX) and Navigation
As a creative UX/UI design agency, we prioritize intuitive navigation, clear information architecture, and seamless user flows, ensuring visitors can easily find what they need and take desired actions.
A Website You're Proud Of
Our brand-focused web design services ensure your website is a powerful extension of your brand, visually communicating your unique identity and reinforcing your core messaging.
Consistent Experience Across Devices & Browsers
Your website looks great on a desktop but is broken or difficult to use on mobile phones and tablets, alienating a significant portion of your audience. We employ mobile-first responsive web design principles, ensuring a seamless and optimized experience across all screen sizes and devices.
“"88% of online consumers are less likely to return to a site after a bad user experience."”
Amazon Web Services citing Gomez data
OUR WEBSITE DESIGN RESULTS
Transformed a dated site into a refined digital experience
Featured
Founded
Crafting the Brand Behind 30 Years of Impact and Innovation
Work from returning clients
Years in Business
Team average tenure of 7 years
Helping next-generation employers put good to work
Directed to Causes Globally
Employee Engagement Lift
Participate in Programs
Our Strategic Web Design Capabilities for Brave Brands
01: Website Strategy
We define website strategy around business goals, user needs, and content priorities, ensuring the site works as a growth and conversion tool.
02: User Experience
We design intuitive user experiences that guide visitors clearly and efficiently—reducing friction and improving engagement across key journeys.
03: Website Design
We design modern, flexible websites that balance aesthetics and function, expressing the brand while supporting usability, performance, and scalability.
04: E-Commerce Design
We design e-commerce experiences that simplify discovery, purchasing, and conversion, optimizing layouts, flows, and content to drive sales.
05: Conversion Optimization
We analyze and refine key interactions to improve conversion rates, using testing, data, and user behavior to drive measurable improvements.
No clients were bribed in the making of these kind words..
To ensure we add value to patients no matter their location, our content has to be impactful, informative, and visually engaging. The creative team at Born & Bred are thoughtful, talented, imaginative and great to work with.
Jennifer Kokell
Working with Born & Bred has been integral to the success of several large brand buildouts at PepsiCo. Their collaborative approach and attention to detail made the entire process smooth and enjoyable. Thanks to Born & Bred, our brands are attracting more attention and driving success.
Eric Perinotti
After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how we’ve evolved as a company. Born & Bred were great partners through the process. They’re unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.
Rogelio Choy
What does "brand" even mean? I use to think of myself as a product founder. Build awesome products, and you'll have an awesome company. Boy was I wrong!! Brand is so much more than pretty colors and aspirational phrases. It's the very essence of who you are, and why you do what you do.
Tony Tran
Born & Bred is our partner in building a captivating brand. Their professionalism and savvy shines through all that they do.
Kate Dilligan
Transformed a dated site into a refined digital experience
We redesigned and rebuilt Signum’s website from the ground up to mirror the quality of their architecture, refined, restrained, and rooted in intentionality. The new experience puts their portfolio front and center, while modern UX and storytelling elevate how users engage with the brand online, honoring their legacy while making space for what’s next
Rebranding a CPG Platform on Its Way to an $18M Series A
We partnered with Vividly to transform their brand from functional to future-forward. Through research, brand strategy, and a complete visual and verbal identity overhaul, we brought their story to life with energy, clarity, and confidence. A vibrant design system made the data feel more human, while messaging positioned them as a confident category creator. From narrative to naming to web design, we helped Vividly build a brand buyers could trust — and employees and press could rally behind.
Launching a Platform That’s Changing the Way Music Gets Made
We partnered with EngineEars to bring their mission to life visually and digitally. Through a refined brand identity and a streamlined, creator-first launch website, we helped set the stage for their next chapter, making it easier for artists, engineers, and producers to understand the platform’s value and take action. The result: a look and feel as intuitive and professional as the experience itself
Crafting the brand behind 30 years of innovation
We repositioned GCI with a brand built around their core philosophy: construction is like solving a giant puzzle — complex, collaborative, and deeply human. From the wordmark to departmental brand systems, we created a modular identity that speaks to both clients and internal teams. The result is a cohesive, tech-forward brand system that celebrates their culture, elevates their work, and reflects the precision and energy that’s defined GCI for three decades — and counting.
Website Price Guide
Design-led websites with clear scope ranges. Development is scoped separately.
Core
A complete core website: the essential page set to launch with clarity and credibility.
- Sitemap + page plan
- UX wireframes (core page set, typically 1–3 pages)
- UI design + art direction (core pages)
- Copy (core pages)
- Design system basics (type, color, components)
- Dev handoff package (files, specs)
Momentum
A more robust website built to scale storytelling and conversion across more pages.
- Everything in Core
- Expanded UX (more templates, deeper flows)
- Expanded UI system (components + modules)
- Additional page designs + templates
- Copy for added pages
- QA support during dev (limited rounds)
Launchpad
A multi-audience website with a scalable system and broader page library.
- Everything in Momentum
- Multi-audience messaging architecture
- Expanded page library (product, solutions, industries, etc.)
- Interactive concepts (light prototypes as needed)
- Conversion-focused page modules (social proof, pricing, FAQs)
- Full design system (components + rules)
- Partner-ready build blueprint (specs, states, responsiveness)
- QA support through launch (limited rounds)
Expert insights for brand building success
01 Know Your Niche, and Stick To It
Don’t try and be everything to everyone. Dominate your domain by focusing sharply on your niche. Catering to a specific audience builds a stronger, more dedicated customer base and sets your brand apart
02 Business Strategy Before Brand Strategy
Align your brand with a solid business foundation. A brand is only as strong as the business strategy behind it. Before diving into brand messaging, together we ensure you have a clear, actionable business vision that guides every decision.
03 Continuous Thoughtful Engagement
In a world of fleeting attention spans, consistent and meaningful engagement is key. It's not about bombarding your audience but connecting with them through relevant, valuable interactions over time.
04 Take the Risk, Be Brave
You know those brands that you love and strive to be? They all made the hard, bold choice. The market rewards bravery. Brands that resonate are often those willing to make bold, unconventional choices. Don't shy away from standing out.
Success isn’t a feeling — it’s a framework.
One
Engagement That Builds Loyalty and Brand Momentum
TWO
Differentiation That Sharpens Your Market Advantage
THREE
Growth That Aligns With Business-Level Objectives
FOUR
KPIs Designed for Your Unique Success Metrics
FIVE
Client Satisfaction That Reflects True Partnership
FAQs
Effectiveness isn’t a vibe — it’s measurable. We look at KPIs like awareness, engagement, lead gen, conversion rates, and brand lift studies. For campaigns, we also measure traffic, CTR, CPA, and ROAS. A strong brand shows up in both performance metrics and customer loyalty.
We build in clear checkpoints and feedback loops to minimize endless tweaks — but if you need more rounds, we’ll keep the momentum going with transparent scope adjustments. No surprise charges, just smart collaboration.
If you’re making a big shift or launching in a high-stakes category, audience testing can be invaluable. We offer both qualitative and quantitative research to pressure-test concepts and make confident, data-backed decisions.
You're not signing up for a second job — but your input is key. We lead the process, but your vision, feedback, and insights fuel the work. We’ll align upfront on expectations and timing so it’s smooth and efficient.
Yes—but think of it as a creative sidekick, not the main event. We use AI to accelerate research, generate early concepts, and test creative performance. But the magic? That still comes from human intuition and cultural insight.
We keep things streamlined and accessible. Expect Figma for creative, Google Docs for strategy and timelines, and Slack or email for daily updates — whatever fits your team best.
Maybe. But virality isn’t a strategy — impact is. We design campaigns that are built to perform and scale, not just trend and disappear.
Only if they work. But honestly? We’d rather help you build something bold, differentiated, and conversion-ready. Because beige doesn’t break through.
Grow Today
“Partnering with Born & Bred feels like having a high-performing internal growth team.”
“Your team took us to a whole new level.”
