Encompass
Problem
Preeclampsia is one of the most dangerous and least predictable conditions in pregnancy, affecting 1 in 12 expectant mothers. Despite its severity, detection has historically relied on late-stage symptoms, leaving limited time for intervention and increasing risk for both mother and baby.
Encompass had developed a groundbreaking diagnostic test capable of identifying preeclampsia risk earlier—but the science alone wasn’t enough. Encompass needed a brand and digital experience that could clearly communicate complex clinical innovation while earning trust with clinicians, partners, and expectant mothers alike.
Scope
- Brand Strategy
- Visual Identity
- Messaging
- Website Design
- Web Development
- Brand Guidelines
- Brand Assets
Solution
We partnered with Encompass to translate cutting-edge science into a clear, confident, and credible brand system. Through strategy, messaging, and identity design, we positioned Encompass as a trusted leader in preventative pregnancy care—one focused on early insight, clinical rigor, and patient empowerment.
From brand architecture to website design, every touchpoint was built to reinforce clarity, legitimacy, and reassurance. The result is a cohesive platform that allows Encompass to communicate its FDA-approved innovation with confidence, helping healthcare providers and expectant mothers better understand risk—and act sooner.
Client
- Reece MacDonald
Press
Results
