Lumanu
Problem
Lumanu had built a powerful business platform for creators — but the brand felt overly corporate for an audience driven by self-expression and bold ideas. As the creator economy grew, Lumanu risked blending in rather than standing out. They needed a brand that not only spoke to the practical needs of creators but celebrated their energy, individuality, and ambition.
Scope
- Research & Strategy
- Visual Identity
- Messaging
- 360 Campaign
- Social Media
- Photography
- Marketing Execution
- Brand Launch
Solution
We developed a bold, unapologetically creator-centric brand that matched the spirit of Lumanu’s audience. From brand strategy and identity to a maximalist visual system and surreal, collage-inspired launch campaign, every touchpoint was designed to reflect creative freedom. We extended this expressive world through social media, out-of-home assets, and a vibrant web experience — positioning Lumanu as a platform that truly gets creators and champions their future.
Client
- Tony Tran
- Annie Wang
Press
Results
