Alt Medicine
A high-stakes environment, where personal belief, cultural context, evolving regulation, and public skepticism collide.
Alternative medicine marketing built for trust and long-term credibility
Our work spans cannabis and plant-based medicine, functional and medicinal mushrooms, mind–body practices, and other emerging alternative health modalities where trust, regulation, and belief intersect. We help brands translate nuanced practices and emerging therapies into clear, grounded narratives that respect the intelligence of the audience and the responsibility of the category—building long-term trust without diluting authenticity.
Solving Key Challenges for Alt Medicine Brands
Balancing tradition, belief, and responsibility
Many alternative health modalities are rooted in centuries-old practices while operating under modern scrutiny. We help brands honor that lineage while communicating clearly, responsibly, and in language that holds up under real-world examination.
Marketing in a category under constant scrutiny
From platform restrictions to regulatory ambiguity, alternative medicine brands face friction at every turn. We design brand and marketing systems built to withstand scrutiny from consumers, regulators, partners, and the public—without becoming defensive or diluted.
Turning curiosity into long-term trust
Initial interest is easy in this category. Sustained belief is not. We help brands move beyond curiosity-driven trial to build credibility, education, and consistency that support loyalty and long-term growth.
“More than 40% of U.S. adults report using some form of alternative medicine, with transparency cited as key decision factors.”
National Center for Complementary and Integrative Health
OUR ALT MEDICINE RESULTS
Engineering Eaze’s Most Impactful Marketing Moment
User Awareness Growth
Usage Growth
First Month Organic Impressions
5 Best Cannabis Marketing Moves
Turning a new cannabis format into a retail-ready brand
Units Sold Year 1
Retail Locations
Launched
Launching a cannabis dispensary that grew to a multi-location retailer.
Locations Added
Years In Business
Reviews For Product Quality
Online Marketplace
Our Expertise Spans
a Wide Range of
Alt Medicine Sectors
To ensure we add value to patients no matter their location, our content has to be impactful, informative, and visually engaging. The creative team at Born & Bred are thoughtful, talented, imaginative and great to work with.
Jennifer Kokell
Working with Born & Bred has been integral to the success of several large brand buildouts at PepsiCo. Their collaborative approach and attention to detail made the entire process smooth and enjoyable. Thanks to Born & Bred, our brands are attracting more attention and driving success.
Eric Perinotti
After six years and six million deliveries, it was time to revisit the Eaze brand to make sure it aligned with how we’ve evolved as a company. Born & Bred were great partners through the process. They’re unafraid of taking strategic creative risks and did an incredible job of capturing where Eaze is today, and where we want to go.
Rogelio Choy
What does "brand" even mean? I use to think of myself as a product founder. Build awesome products, and you'll have an awesome company. Boy was I wrong!! Brand is so much more than pretty colors and aspirational phrases. It's the very essence of who you are, and why you do what you do.
Tony Tran
Born & Bred is our partner in building a captivating brand. Their professionalism and savvy shines through all that they do.
Kate Dilligan
How We Grow Alternative Medicine Brands
01 Credibility before attention
In this category, trust must be earned before anything else works.
02 Respect for belief without exploitation
We never sell certainty where none exists.
03 Built for scrutiny
Our work is designed to hold up under real-world examination—not just first impressions.
04 Brands that endure
We focus on long-term reputation, not short-term wins.
Engineering Eaze’s Most Impactful Marketing Moment
We helped Eaze embrace their true identity and claim a new one: the lovable weed nerds. With “Highly Calculated Delivery” as both tagline and positioning, we built a brand rooted in the intersection of weed culture and nerd culture — smart, specific, and proudly stoned. To launch the new identity, we rolled out a statewide campaign across California — from eye-catching OOH to a digital push that reintroduced Eaze with humor, personality, and cultural relevance. Backed by a bold new visual system and irreverent messaging, Eaze finally had a brand that reflected who they were and who they were for.
Branding That Hits as Hard as the Product
From the name to the attitude, we rebuilt the brand for people who take cannabis seriously, bold packaging, irreverent copy, and a tone that feels more sesh than science. S*Shots became “for the love of THC,” launching with a campaign that owned its strength and celebrated its community.
Launching a cannabis dispensary that grew to a multi-location retailer
Weed is fun. But getting it can be a drag. Sure, we’ve come a long way from dirty handshakes and calling it pot—but the sterile, doctor’s-office-dispensary vibe is less than sexy. So we ushered cannabis to the Mainstage by making shopping for it feel as wonderful as using it. Through bold, brave colors, and handwritten type treatment, we created an avant-garde brand identity to craft a boutique experience.
Turning a new cannabis format into a retail-ready brand
Restore. Chill. Dream. Go. Whatever your desired effect is, Click makes it (you guessed it) a click away. From naming to product design to packaging to website, Born & Bred’s fingerprint is all over this cannabis mouth spray. As seen in the name, bold simplicity was our guiding principle throughout the branding. The design system feels as sleek and intuitive as the product, while the personality is as fun and unexpected as what’s bottled inside.
Ensuring consistent patient experiences across all channels, including physical locations, websites, social media, and apps, enhances patient satisfaction and loyalty
Our services have been crafted
to Ignite your next phase of growth
Our commitment to alt medicine runs deep.
Our commitment to alternative medicine runs deep
We work in alternative medicine because it sits at the intersection of belief, care, and real human need. When this category is handled responsibly, it can expand access, support well-being, and give people options that feel aligned with how they want to live and heal.
Why the old playbook doesn’t work anymore
Too much alternative medicine marketing relies on absolutes, exaggerated claims, or vague wellness language. Consumers are smarter than that now. We believe the future of this category belongs to brands that communicate clearly, responsibly, and with humility.
A responsibility, not an opportunity
In a belief-driven category, influence carries weight. We take that seriously. Our goal isn’t to amplify noise—it’s to help responsible brands earn trust, build credibility, and grow in ways that stand up over time.
FAQs
We work with responsible alternative medicine brands across cannabis and plant-based medicine, functional and medicinal mushrooms, ketamine and psychedelic-assisted therapy, mind–body practices, and other emerging modalities operating in regulated or scrutinized environments.
We treat belief as something to respect, not exploit. Our work is grounded in clarity, restraint, and cultural intelligence, helping brands communicate value without overstating claims or undermining trust.
Yes. While we are not a legal or regulatory firm, we have extensive experience working within advertising platform restrictions and evolving regulatory frameworks, and we collaborate closely with internal legal and compliance teams to ensure marketing is responsible and defensible.
We start by defining what can be responsibly said and build messaging from there. That means focusing on education, experience, and intent rather than absolutes, guarantees, or unsupported outcomes.
Yes. We frequently work with brands informed by clinical research or emerging science, and we specialize in translating complex or sensitive information into language that is accurate, accessible, and appropriate for consumer audiences.
We don’t try to overcome skepticism with louder messaging. We help brands address it through transparency, consistency, and education—meeting audiences where they are rather than forcing belief.
Yes. We have experience supporting brands that speak to consumers, practitioners, or both, and we tailor messaging systems to address multiple audiences without diluting clarity or credibility.
Ready for
commitment?
Project
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Let’s go to dinner, see if we click
Retainer
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Let’s make it a regular thing
Grow Today
“Partnering with Born & Bred feels like having a high-performing internal growth team.”
“Your team took us to a whole new level.”
