Last updated: January 1, 2025

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our Service and informs you about your privacy rights and how the law protects you. We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words in which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

• Account: A unique account created for you to access our Service or parts of our Service.
• Affiliate: An entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
• Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Born and Bred Brand LLC, 2021 Fillmore St PMB 25, San Francisco, CA 94115.
• Cookies: Small files that are placed on your computer, mobile device, or any other device by a website, containing the details of your browsing history on that website among its many uses.
• Country: Refers to the United States, specifically California.
• Device: Any device that can access the Service such as a computer, cellphone, or digital tablet.
• Personal Data: Any information that relates to an identified or identifiable individual.
• Service: Refers to the Website.
• Service Provider: Any natural or legal person who processes the data on behalf of the Company, including third-party companies or individuals employed by the Company to facilitate the Service or to perform related services.
• Usage Data: Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (e.g., the duration of a page visit).
• Website: Refers to Born and Bred’s website, accessible from www.bornandbredbrand.com.
• You: The individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Usage Data

Usage Data

Usage Data is collected automatically when using the Service. This may include information such as your Device’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When you access the Service via a mobile device, we may collect information such as your mobile device unique ID, IP address, mobile operating system, browser type, unique device identifiers, and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Service.

Tracking Technologies and Cookies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. These technologies help provide a more personalized experience.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our Service may not be usable.

Types of Cookies We Use

• Necessary / Essential Cookies: These cookies are essential to provide services available through the Website and to enable you to use some of its features.
• Cookies Policy / Notice Acceptance Cookies: These cookies identify if users have accepted the use of cookies on the Website.
• Functionality Cookies: These cookies allow us to remember choices you make when using the Website, such as your login details or language preference, to provide you with a more personalized experience.

Use of Your Personal Data

The Company may use personal data for the following purposes:

• To provide and maintain our Service: Including monitoring the usage of our Service.
• To manage your Account: To manage your registration as a user of the Service.
• For the performance of a contract: The development, compliance, and undertaking of a purchase contract for products or services.
• To contact you: By email, phone, SMS, or other electronic means to provide you with updates or important information.
• To provide you with promotional information: News, special offers, and information about goods and services similar to those you’ve already purchased or inquired about, unless opted out.
• To manage your requests: Attending and managing your requests.
• For business transfers: Evaluating or conducting a merger, divestiture, restructuring, or other sale of our assets.
• For other purposes: Including data analysis, identifying usage trends, and evaluating the effectiveness of promotional campaigns.

Sharing Your Personal Data

We may share your personal information in the following situations:

• With Service Providers: To facilitate and analyze the use of our Service.
• For business transfers: As part of a merger, acquisition, or asset sale.
• With Affiliates: We will require them to honor this Privacy Policy.
• With business partners: To offer you certain products, services, or promotions.
• With other users: When you share personal information publicly, it may be viewed by other users.
• With your consent: For any other purpose with your consent.

Retention of Your Personal Data

We will retain your personal data only as long as necessary for the purposes outlined in this policy. Usage data is generally retained for a shorter period unless used for security purposes or legal obligations.

Transfer of Your Personal Data

Your information, including personal data, may be transferred to computers outside your jurisdiction. We take reasonable steps to ensure your data is handled securely and in accordance with this Privacy Policy.

Your Rights Under GDPR and CCPA

If you are located in the EU, you have additional rights under the General Data Protection Regulation (GDPR). This includes the right to access, update, delete, restrict processing, and request data portability of your personal data.

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal data we collect, the right to request deletion of personal data, and the right to opt-out of the sale of personal data.

Delete Your Personal Data

You may request that we delete personal data we have collected about you by contacting us or using features within the Service.

Data Breach Notification

In the event of a data breach, we will notify affected users promptly, in accordance with applicable laws and regulations.

Disclosure of Your Personal Data

• Business Transactions: In case of mergers, acquisitions, or asset sales, you will be informed before your data is subject to a different privacy policy.
• Law Enforcement: We may be required to disclose your data by law or government request.
• Other Legal Requirements: To comply with legal obligations, protect the Company, and prevent wrongdoing.

Security of Your Personal Data

The security of your personal data is important to us, but remember that no method of transmission over the Internet is 100% secure. We strive to use commercially acceptable means to protect your data but cannot guarantee absolute security.

Children’s Privacy

Our Service does not target anyone under the age of 13, and we do not knowingly collect personal data from children under 13 without parental consent.

Links to Other Websites

Our Service may contain links to other websites. We are not responsible for the content or privacy practices of those third-party sites, and we encourage you to review their privacy policies.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. You will be notified of changes via email or a prominent notice on our Service before they take effect.

Contact Us

If you have questions about this Privacy Policy, please contact us at hello@bornandbredbrand.com.