Pfizer
Problem
When the pandemic hit in 2020, Pfizer was suddenly thrust into the global spotlight. A company known for its scientific leadership now had to navigate public opinion, media scrutiny, and a wave of vaccine misinformation — all while speaking to a new, younger generation on social media. But Pfizer wasn’t built for that kind of real-time, audience-first communication. Their content felt too corporate for the moment and struggled to break through or build trust.
Scope
- Social Strategy
- Content Production
- Social Content
Solution
Born & Bred helped Pfizer step confidently into the social age. We developed a content strategy that combined scientific credibility with internet fluency — using humor, clarity, and smart design to make complex topics engaging. From vaccine education to science trivia and meme-worthy moments, we launched content franchises that connected with new audiences and reframed Pfizer as not just a pharmaceutical leader, but a cultural one.
Results
The most engaging across every post in the landscape. You’re #1!
