Waggle
Problem
As the pet tech market exploded, many pet monitoring devices began to look and sound the same, overly technical, feature-heavy, and difficult for everyday pet owners to understand. Waggle had built a powerful pet monitoring device, but the brand didn’t clearly communicate its value, credibility, or long-term vision in a rapidly growing and competitive category.
Waggle needed a brand that could simplify complex technology, build trust with pet parents, and position Waggle as a serious player in pet health monitoring, not just another gadget.
Scope
- Brand Strategy
- Visual Identity
- Messaging
- Brand Guidelines
Solution
We partnered with Waggle to create a clear, scalable brand system that elevated Waggle from a device to a trusted pet health technology platform. By refining Waggle’s brand strategy, visual identity, and messaging, we helped Waggle communicate confidence, reliability, and innovation without overwhelming consumers.
The result was a brand that made Waggle’s technology feel accessible, premium, and built for scale, supporting Waggle’s growth across ecommerce, Amazon, and future product expansion.
Client
- Matt Taylor
Results
