Born & Bred: Frequently Asked Questions
Common questions about Born & Bred: who we are, what we do, who we do it for, what engagements cost, and how to get started. If your question isn’t here, email hello@bornandbredbrand.com.
About the company
What is Born & Bred?
Born & Bred is a creative marketing agency headquartered in San Francisco that brings brand strategy, creative execution, and performance marketing together under one roof. We work with ambitious companies at inflection points, the moments when momentum and differentiation matter most: Series A launches, rebrands, category pivots, and global repositioning. We’ve served more than 200 clients and been named an Adweek fastest-growing agency twice.
Who owns Born & Bred?
George De’Ath is the founder and CEO of Born & Bred. Garrett McClure is President. The two are co-owners of the agency, and between them they run a team of more than 55 people across strategy, creative, technology, and performance.
When was Born & Bred founded?
Born & Bred was founded on November 13, 2017. In the eight years since, we’ve served more than 200 clients and supported six client exits.
How big is the Born & Bred team?
Born & Bred has more than 55 team members. That covers market research, brand strategy, identity design, messaging, web design and development, campaigns, social, communications, and performance marketing, so most engagements don’t require outside vendors.
Has Born & Bred won any awards?
Born & Bred has been named an Adweek fastest-growing agency twice, in 2022 and 2023. We’ve also won multiple Clio Silver awards for messaging and been recognized by Clutch. We’d rather be known for the client outcomes, which is why the results page leads with numbers instead of trophies.
What we do and who we do it for
What services does Born & Bred offer?
Born & Bred offers twelve services: market research, brand strategy, brand identity, brand messaging, campaigns, go-to-market, social media and UGC, website design, web development, performance marketing, content and SEO, and communications. Most clients start with one and expand, because strategy, creative, and performance all live in the same building.
What industries does Born & Bred specialize in?
Born & Bred works most often in AI, B2B, tech, fintech, financial services, healthtech, consumer health, and real estate. We also work in alt medicine and with clinics and hospitals. Heavily regulated categories are a strength, not a hesitation, and we have a track record there.
What kinds of companies does Born & Bred work with?
Born & Bred works best with high-growth companies at a critical inflection point: a launch, a pivot, a rebrand, or a run at category leadership. Our partners have raised more than $2.7 billion in venture funding collectively, and six have exited. If the stakes are low and the timeline is casual, we’re probably not the right fit.
Which brands has Born & Bred worked with?
Born & Bred has worked with Pfizer, PepsiCo, Discord, Del Monte, Semrush, Visa, SoFi, Grammarly, Superhuman, JetBrains, Analog Devices, and UCSF, alongside high-growth companies including Sequel, Checkmate, Conduit, ZBiotics, Eaze, Lightstone, Vividly, and Cooler Heads. Full case studies with numbers live on our results page.
Does Born & Bred work with companies outside San Francisco?
Yes. Born & Bred is headquartered in San Francisco and works with clients nationally and internationally, with team presence in Los Angeles, New York, Austin, and Palm Springs. Most engagements run remote-first with in-person sessions at the moments that need a room.
Cost, process, and getting started
How much does Born & Bred cost?
Born & Bred project engagements start at $25,000, and our project form uses brackets of $25,000 to $50,000, $50,000 to $100,000, $100,000 to $200,000, and above $200,000. Retainers are priced by scope and cadence. Tell us where you’re headed and we’ll send a scoped quote within two business days.
Does Born & Bred work on projects or retainers?
Both. Projects suit large defined deliverables like a rebrand, a go-to-market launch, or a website, where the scope is clear and you want to try us out. Retainers suit ongoing work like social media, campaigns, and performance advertising, where needs shift month to month.
How long does it take to see results?
Born & Bred targets measurable growth within eight weeks. Timelines vary by scope, but our clients average 2X year-over-year growth, and we build systems designed to compound rather than one-off deliverables that peak at launch.
What is Born & Bred’s process?
Born & Bred runs a four-stage process: research, strategy, creative, then marketing. Research covers customer insight, competitive intelligence, and brand audits. Strategy turns that into positioning, messaging, and a go-to-market plan. Creative builds the brand, site, campaigns, and content. Marketing optimizes against KPIs we define with you at the start.
How does Born & Bred measure success?
Born & Bred defines custom KPIs with every client at the start of the engagement. We track audience engagement and reach, market differentiation, revenue contribution and lead conversion, and progress against those client-specific KPIs. We care about your bottom line before our award shelf.
Does Born & Bred use AI?
Yes, as a tool and not as the product. We use AI to accelerate research, generate early concepts, and test creative performance. The strategy, the judgment, and the cultural read stay human, because a model can produce a pretty picture in seconds and that’s exactly why good design is now table stakes.
How do I start a project with Born & Bred?
Book a free consultation. It’s thirty minutes, no pitch deck, and the goal is figuring out whether we’re a fit. You can also email hello@bornandbredbrand.com or call (510) 214-3358.