Behavioral Innovations
Problem
Behavioral Innovations had spent 25 years becoming a leader in center-based ABA therapy, but their brand hadn’t kept pace. As competitors modernized and parents’ expectations evolved, the identity felt outdated and too child-focused, when the real decision-maker was a worried, overwhelmed parent searching for clarity and confidence. The brand wasn’t speaking to them.
Scope
- Market Research
- Brand Strategy
- Visual Identity
- Paid Media
- Brand Guidelines
- Brand Assets
- Campaigns
Solution
Over more than a year, we transformed Behavioral Innovations from the ground up, repositioning the brand to speak directly to parents with empathy, clarity, and authority. From brand strategy and identity to paid and organic channels, events, website, and conversion-focused landing pages, every touchpoint was rebuilt to feel safe, modern, and professional without losing the warmth at the heart of their mission.
Client
- Wes Morgan
- Ashly Joys
Results
