Dubs
Problem
Teen gamers had the games, but not the space. Online gaming had become more social than ever — but with that came toxicity, harassment, and platforms that weren’t built with them in mind. There was no safe, rewarding place where young gamers could just be themselves, find their people, and actually enjoy the experience.
Scope
- Brand Strategy
- Naming
- Visual Identity
- Messaging
- Brand Guidelines
- Brand Assets
Solution
We built DUBS from the ground up — naming the platform, developing the full brand strategy, visual identity, and messaging. The brand was built around a simple but powerful idea: gaming is better with people who matter. We created a world that felt genuinely welcoming, safe, and alive with personality — from the visual identity to the manifesto to every in-app touchpoint. The result is a platform where gamers can be their gamer self, without compromise.
Client
- Kevin Reilly
