Conduit Building the Brand for a $10B+ Cross-Border Payments Platform
Problem
Legacy payment systems are fragmented, slow, and stitched together by outdated infrastructure, creating friction, delays, and uncertainty for companies moving money across borders. Conduit had the technology to fix this, but needed a brand that could signal a clear break from legacy rails while still earning trust in a highly regulated financial environment.
Scope
- Brand Strategy
- Visual Identity
- Messaging
- Website Design
- Website Development
- Brand Assets
- Brand Guidelines
Solution
We rebranded Conduit from the ground up, strategy, positioning, messaging, visual identity, website, and launch. Rather than positioning them as another bridge between broken systems, we built a brand around a bigger idea: they’re not patching the highway, they’re building a new one. The identity balances confidence and credibility through clear, human language and a distinctive visual system designed to stand out in fintech without sacrificing trust.
Client
- Kirill Gertman
- Rockland Pickard
Press
Results
