Grammarly Building a social voice as recognizable as the brand
Problem
Keep an already-beloved brand culturally relevant. Turn existing awareness and affinity into a social presence shaped by how its audience actually thinks, talks, and shares.
Scope
- Social Strategy
- Creative Direction
- Content Development
- Cultural Intelligence
- Community + Trends
- Analytics + Reporting
Solution
We built a creative feedback loop that turns audience behavior into platform-native creative, using social listening, performance data, and cultural signals to identify what resonates, scale what works, and continuously sharpen Grammarly’s creative voice.
From recurring content franchises and culturally reactive moments to product storytelling and platform-specific creative, we developed a social system designed to learn as it grows. High-performing observations became repeatable formats, audience response informed what came next, and each platform developed a distinct role within the larger Grammarly social presence.
Client
- Dolleen Cross
- Leah Pincsak
- Miriam Borgan
- Megan Alley
- Amanda Zeligs-Hand
- Wing Ung
- Sophia Martinez
- Jen Huynh
Press
Results
