Superhuman Building a social identity from brand launch to always-on-growth
Problem
Make a complex productivity brand feel native to social. Translate a growing product ecosystem into a social presence that feels clear, human, culturally aware, and worth following.
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Scope
- Social Strategy
- Creative Direction
- Content Development
- Cultural Intelligence
- Community + Trends
- Analytics + Reporting
Solution
We built an always-on social engine that turns Superhuman’s products, people, and brand moments into content made for the feed. Across Mail, Go, and Docs, we developed a social system that makes a complex product ecosystem feel clear, human, and culturally relevant, adapting creative to each platform while building a recognizable voice across the brand.
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Client
- Dolleen Cross
- Leah Pincsak
- Miriam Borgan
- Megan Alley
- Amanda Zeligs-Hand
- Wing Ung
- Sophia Martinez
- Jen Huynh
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Press
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Results
7.9
M+
Organic impressions
119
K+
Organic engagements
+171.6
%
LinkedIn audience growth
35
x
Instagram's median reach
